Vision Fitness Announces Major Product Expansion With More Than 60 New Product Launches Planned for 2026

Thirty years after its founding, Vision is building on recent launches with its most ambitious growth phase yet

COTTAGE GROVE, WIS., UNITED STATES — Vision Fitness, a Johnson Health Tech brand, announced a major expansion of its commercial portfolio, with more than 60 product launches planned for 2026 as the brand continues the strongest growth phase in its history.

The news comes on top of major launches already brought to market across late 2025 and early 2026. Vision recently launched the Summit Stairclimber and two new selectorized strength lines. The Access Series offers simple, space-efficient strength solutions for value-conscious facilities, while the Keystone Series delivers a more elevated training experience through refined design, strong movement feel and optimized use of space.

The brand also added six additional plate-loaded products to the Keystone Plate-loaded Series in late 2025, including a Vertical Chest Press, Biceps Curl, Triceps Press, Kneeling Leg Curl, Leg Extension, and Standing Hack Squat.

Together with the launches still ahead this year, the expansion signals a broader shift in Vision’s commercial strategy and product depth. Vision expects this growth to continue as the brand expands into more product types and categories.

“Vision is growing with clear purpose,” said Chris Torggler, General Manager — Vision Fitness, USA. “We are building a broader commercial portfolio for customers who want dependable equipment, strong value and long-term support. Just as important, we are growing the organization behind the brand. We have added talent across engineering and product management and continue to invest in sales and marketing to support customers, partners and future growth.”

Vision plans to introduce products across key commercial cardio and strength categories in the coming months, including:

• New cardio series, including the intuitive Vista Series for everyday exercise and the elevated Summit Series for a more refined experience and harder-use environments
• New cardio console options, including the ENT touchscreen entertainment console and DLED dot-matrix LED console
• New digital solutions, including an asset management system that helps operators improve business performance, and a workout tracking app that helps users track workouts and stay motivated
• A new accessories category, along with free weight racks and new benches to support the needs of strength enthusiasts
• Continued expansion of the Access Selectorized Series and Keystone Plate-loaded Series to round out the lines with a complete offering
• Vision is also developing future strength categories, including power racks, functional trainers and multi stations, with launch timing to be announced

Vision serves value-conscious owners and operators in independent health clubs and vertical markets such as hospitality, multifamily housing, municipal facilities, education and corporate wellness. The brand is positioned around three core pillars: reliability, simplicity and value. That focus is central to Vision’s push to broaden its offering without losing sight of what matters most to operators: dependable equipment, straightforward design and long-term value.

As part of Johnson Health Tech, Vision combines its full-commercial position with the backing of a global organization known for manufacturing, design, engineering and service capabilities. That gives the brand an advantage in long-term support and global reach as it continues to expand.

Vision will share more about its expansion strategy and upcoming launches in the months ahead.

About Vision Fitness

Founded in 1996, Vision Fitness is a Johnson Health Tech brand that delivers simple, dependable fitness equipment engineered to last. The brand offers full-commercial cardio and strength solutions for budget-conscious facilities, combining intuitive design, durability, global expertise and local support to deliver long-term value.

About Johnson Health Tech

Johnson Health Tech, Inc. (JHT) is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wisconsin, USA.